If you are a privately owned campground, then you often have to compete with state parks when it comes to attracting campers and RV’ers to your location. See a few tips below to make sure you’re keeping up with the competition.
Create a beautiful website
Nowadays creating a great, easy to navigate, mobile friendly website is a key way to attract guests to your location. Oftentimes guests will base their decision of whether to book a site on your property off the website. Excellent websites should have the following attributes:
- Purpose – decide what you want to accomplish with the website. For a campground, this is easy: Come Stay with Us!
- Clear site navigation – should be intuitive and simple. Make it easy with buttons and tabs for guests to get to the key parts such a booking and site information.
- Aesthetically pleasing – In other words, make it pretty! Choose a simple color scheme (two-three colors choices) and easy to read font choice. Select the best photos of your campsites, the view, and the activities offered. Ensure that the information is laid out in a manner that draws prospective campers to your location.
Create a simple marketing plan to promote your campground
Get the word out there about your location. Social media is key to let folks know about you and encourage them to visit. Create a Facebook, Instagram, and Twitter account for your campground. Be active and post on these social media outlets often. Also consider using contact information from previous campers to send out an email to invite them back. A simple, ‘come back and see us‘ email goes a long way.
Offer competitive pricing and discounts
When campers decide on a location for their next vacation, they not only want a friendly campground with great views, awesome hiking or fishing, they want the best deal on the sites. You already offer a great location, and you’ll also want to be competitive with your pricing and offerings. This ensures the camper will choose you over the other location down the road. Advertise specials for weekday or pre season bookings, or offer discounts for early bookings.
Have an easy way to book
Within your beautiful website, you’ll definitely need a way for your campers to book a site. Integrate your site with an easy to use online booking calendar that allows guests to book with you 24/7. A great choice for this is WebReserv. Webreserv offers online booking capabilities plus a complete management system. The setup is easy and was designed with campgrounds in mind. It includes key features such as flexible pricing (seasonal, holiday, weekends), site selection option, and ability to offer add-ons such as firewood, generators, and camping supplies. Adding a Book Now button that links to your booking system will provide a seamless way for guests to book.
Focusing on these aspects of your business will shows prospective campers and RVers that you take pride in your campground. This leads to new guests trusting that their experience with you will be top notch, and turns into more bookings for you!