Ahh, the weekend. We all love it when Friday rolls around, and we can look forward to relaxation or perhaps some fun. Many potential renters will be looking for something to do on the weekend. This is your opportunity as a campground or rental operator to maximize your business over weekends (and holidays, too!). Let’s look at ways to do this.
Premium Pricing It is acceptable to charge a higher price on weekends and holidays. This is a prime time for customers to visit, and the best time for you to earn the most in sales. When deciding on pricing changes between weekdays and weekends, a little goes a long way. The price increase shouldn’t be too much otherwise it may turn people away. A small increase should suffice.
Partner with a booking system, such as WebReserv, that allows you to easily create different pricing based on day of the week. WebReserv will automatically calculate the price based on the days booked, and also able to mix pricing easily if the customer books weekdays and weekends within the same booking.
Minimum Days If you run a campground, rental, or lodging facility, enforcing a minimum number of days on weekends is a great way to ensure that you will be booked over the weekend, and not leave any day left unbooked. Most guests realize this, and are happy to adhere to minimum booking days.
WebReserv allows you to set up booking rules specific to weekend and holiday stays in the setup. You can set a minimum length for all booking days and set a different minimum length specific to weekends. For holiday weekends, you can set its own minimum days, usually 3 days, depending on the holiday.
Offer weekend incentives A great way to peak customer interest in booking weekend stays with you is to offer specials or unique add-ons that only apply to weekend stays. Customer appreciate free things or offers. It doesn’t have a be a huge expense either. A little goes a long way. Here are a few examples:
- A free bundle of firewood for campground
- A complimentary s’mores kit
- A custom water bottle for all guests
- A commemorative photo of their trip
WebReserv offers you these features and more. If you are not a current customer, and want to know more about what we offer. Reach out to our experts today, or sign up for a free 30 trial of the system and see for yourself!